To discover and study those business activities which relate to internal and external communication and the flow of information in a company or institution by taking part in the work of one or more of its communication operations.

Written evaluation: The study report
The student must write a report that should be 25 pages long :
- A succinct presentation of the company,
- An analysis of internal and external actual functions,
- An analysis of the activities performed,
- A strategic consideration from general analysis but also more arising from punctual facts relating to the activities undertaken.
The student must take an objective stance and conduct careful considerations on the company communication strategy allowing him/her eventually some evolutionary propositions.


Oral evaluation: Half-day presentation

- Communication tool:
The communication support should be visual, attractive and informative. It must deliver to clearly identified recipients a clear and immediate message about internal or external company communication. This requires a financial participation of the company.
A Communication Tool should be prepared integrating texts and pictures in order to represent a real work of communication useful for the company.
It should be based on poster, notice, booklet, web site home page, company publication, exhibition stand.
Nature and support choice should be proposed on basis of a specifications sheet provided by the company and validated by ENIC. The company should fund the realisation of the support and will be the final owner after its evaluation.
The Communication Tool will serve as part of the EVALUATION and must be ready for the presentation.

- Evaluation with the professionals:
The Communication Tool is subject to an evaluation by a jury composed of teachers and professionals from the industry.

Report: coefficient 1
Evaluation of the tutor of the company: 1
Oral evaluation: 1